Riding The Sardine Run

A Film By Now Now Media

Presented by FCS

Riding The Sardine Run tells the story of a group of surfers chasing waves along a remote stretch of the South African coastline during the annual sardine run. This spectacular journey starts amongst the kelp forests of Cape Town and takes us past Jeffreys Bay, along the cliff-lined Wild Coast and finally on to the sub-tropical barrels of KwaZulu-Natal.

Also known as The Greatest Shoal on Earth, the sardine run is the largest marine wildlife migration on the planet and sees billions of these tiny fish travelling up the east coast of South Africa every year as thousands of hungry sharks, dolphins, whales and seabirds give chase.

Along the way we learn what drives this incredible natural phenomenon and join the surfers on a wild adventure as they go off the grid hunting for perfect, empty waves – all while trying to avoid the huge predators that follow these fish. 

Featuring: Adin Masencamp, Frankie Oberholzer, Micah Margieson, Sophie Bell, Harley Ingleby, Olivia Jones and others.

A film by Now Now Media

Presented by FCS GO

Produced by Alan van Gysen

Executive Producer John Gowing

Written and Directed by Will Bendix

Underwater Cinematography by Steve Benjamin

Running time: 37 minutes




Whenever the sardines are around you know it’s winter time with barrels and cooking surf. All the creatures – whales, orcas, dolphins, game fish, big giant sharks – everything’s chasing the sardines. It’s wild.”

Frankie Oberholzer










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